Skift held their recurring Tech Forum at the United Club at Levi’s® Stadium in Santa Clara, and John Murray Productions was brought on board by the event production company Legend Productions Inc. to provide the scenic environment for Skift’s popular event.
Working from photographs of Skift Forums past, producer Tony Irik recreated the set for the more intimate space of the United Club, which required a shorter and narrower set that would provide the same impact as the original. The design elements for the Tech Forum included custom chevron sidewalls inspired by the shape found in the Skift logo and a faux concrete digital print backdrop with a 2″ thick dimensional Skift letterset. The set was finished with a custom shaped stage deck that again incorporated the angle seen in the logo, and two large LED screens that flanked the stage.
The challenge came in recreating a look from photographs in a tighter space than the original, but the thorough site inspection and quality build drawings ensured a seamless install. It was a pleasure working with Skift and Legend Productions Inc, and we look forward to working with them again in the future.