John Murray Productions, Inc. was honored to be a part of the team that brought the Levi's Lot San Francisco pop up store to life at Super Bowl City.
Following many months of planning and remodeling, we installed this pop-up store in San Francisco within three days at the center island on the Embarcadero in Market Street.
The project repurposed 5 shipping containers that originally traveled with America’s Cup. With the help of Levi’s retail design team and the marketing experts at MKTG, we were able to capture the essence of Levi’s brand in this temporary store. The sponsor activation experience also housed a rooftop bar that turned out to be the most chill hang at Super Bowl City. The installation was recognized by the Host Committee as the Best Overall Net Positive Activation.
Additional thanks to the Kubik installation team. They are all stars in the event production world.