Kaleidoscope meets zoetrope in this retail activation inspired by a Gap commercial.
Our friends at the strategic marketing company Invisible North, were tasked with recreating an iconic Gap commercial for their #meetmeinthegap campaign inside their San Francisco store, and JMP collaborated on the project by building the infrastructure. The activation, dubbed Experiment. In. Color. allowed shoppers to create their own zoetrope video by stitching together photos taken in each colored section of the curved wall. We built out the curved wall, and printed and installed the colored vinyl floor treatment. After taking their photos, each visitor was provided a link to their own replicated Gap commercial. Our own Tony Irik stopped in the store and made his own zoetrope movie. Click on the picture of Tony below to see it in action.
Interested in learning more about JMP and our projects? Read on below to discover other work we have done in the past, or contact us to learn how we can help you turn your ideas into reality.
