For the 2015 Dropbox OPEN, John Murray Productions collaborated with the scenic designers of MKTG and Dropbox to develop, fabricate and install a unique & interactive event environment both inside and outside San Francisco’s Bill Graham Civic Auditorium.
A high end, whitewashed ‘pallet themed’ design was chosen for the overall presentation and event environment. Six 4-sided kiosks provided each of the 24 Dropbox Partners a workable presentation and storage space, complete with a 30” monitor. In addition, four larger Dropbox Activation areas gave Dropbox associates an inviting presentation space to present the new business services launched by Dropbox. The resulting color-coded expo environment allowed conference attendees to quickly scan the entire area to determine which of the various expo Partners and Activations would be most suitable for their needs.
Throughout the entire first floor of the Auditorium we installed 10-foot high pallet walls to provide thematic continuity which were used for a variety of branding purposes, including a living plant and floral display that weighed over 500-pounds. Outside the facility, we continued the ‘pallet theme’ by erecting three custom branding opportunities, including a double-sided, 10′ x 16′ x 4′ structure, complete with dimensional 8-foot diameter Dropbox logos.