Event Branding Services: Masters of Scale Summit 2024

JMP provides the event branding services for several of the networking spaces at leading entrepreneurship summit in San Francisco.

We worked with the creative minds at Keylight Design to create and brand several of the event spaces for the Masters of Scale Summit 2024. Masters of Scale Summit is the premier gathering for forward-thinking leaders seeking inspiration, innovation, and genuine human connection. The event took place across several San Francisco locations including the the Presidio, August Hall and the Hotel Kabuki. JMP helped elevate the corporate environments with event branding services and several custom fabrications. 

At the Canvas Church in the Presidio, we provided the printed registration area elements including reg desk graphics and window clings. We also provided custom build outs for their Capitol One Business sponsored lounge, including a bodega display for food and drinks, custom shelving and pony wall all branded with Capitol One logos. We also played a role in the theater at August Hall, where we created the branded stage skirt and theater backdrop. The opening party and awards ceremony were held in this space. Most of our work happened in the Hotel Kabuki including another registration area, and a branded portal into their welcome reception room where we built and installed a custom circular stage that showcased a live band, a DJ, and served as a back bar the rest of the event. We also created curved scrim space dividers, complete with a swirl element found throughout the conference branding. While much of the services we provided were quite usual for our scene shop, this particular custom element brought us back to our old school scenery roots. The client came to us with a big idea for these illuminated scrims, and we helped make it a reality using our 85′ wide scenic paint drop frames. We had 4 scrims printed to match the event brand green on which we hand painted the swirl element. These frames move on a pulley system and have been in this shop since its creation in 1928. We use them all the time for various applications, but on this project they were used in the same manner as they were originally intended when Western Scenic Studios occupied our scene shop. Check out the quick time-lapse video below of our team in action.

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