Digital Innovation: Rakuten Optimism 2019

Rakuten Optimism 2019, a world-class event for digital innovation in e-commerce, marketing, and more was held in San Francisco, CA, at the Bill Graham Civic Auditorium this October, and JMP worked with our wonderful client XPMG to create a corporate theater environment with a touch of rock-n-roll. JMP helped design the multi-faceted space that would serve as a traditional marketing event hosting notable speakers during the day, that could then transform into a show space for headliner Usher. The large floating letters were built in our shop using our dimensional foam cutter and flew on giant frames that flanked the center screen.

Careful rigging and coordination with the AV team was a critical part of the pre-production, ensuring that all elements of the digital innovation show came together seamlessly. The challenge came in creating an environment that could accommodate the conventional needs of a corporate event, while also meeting the complex technical needs of a full spectrum music concert. All went off without a hitch and we look forward to working with our friends at XPMG and Rakuten again.

Interested in learning more about JMP and our projects? Read on below to discover other work we have done in the past, or contact us to learn how we can help you turn your ideas into reality.

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