Professional networking giant LinkedIn held their B2B Connect 2015 conference at the Metreon in San Francisco, and John Murray Productions partnered with the designers at Invisible North to bring the conference environment to life.
The welcome treatment featured a custom-built, aluminum-finished archway with backlit LinkedIn logos. Continuing into the space, users were greeted by a double-sided graphic wrapped wall that acted as a divider between the entryway and presentation space. The front featured the event’s branded imagery, while the backside acted as a screen surround for 2 monitors highlighting interactive features for the attendees.
The presentation space consisted of a 26′ wide x 16′ flat wall nestled between the venue’s pillars and wrapped in a fabric print which also acted as a screen for the presentation content. In addition, we branded our glo-bars on the cocktail reception deck with a backlit aluminum logo in a similar fashion to the entryway. The look for this conference environment was bright, vibrant, and professional.