Chad Wallace of Experiential Marketing Partners had been referred to us by our good friends at MKTG when he needed some help with rebranding a Peet's Coffee trailer that was past its prime.
The coffee trailer had been on the road for a couple of years, moving from event to event, and its last home was an extended stay next to AT&T Park in San Francisco where it got a daily bath of salty fog. Experiential Marketing Partners needed to refinish the trailer before moving to its new home on the UC Berkeley campus. See the story of University Partnership Program Welcoming Peet’s.
Rolling stock is not necessarily our stock-in-trade so we were at first hesitant to take the job. However, our motto is “Creating Entertaining Environments” and we agreed that a hip little coffee trailer on our local college campus fit the bill.
From pallets to Peet's
As it turned out, the trailer needed more than just updated branding, it needed a full renovation inside and out. We stripped it down to the bones and began her transformation. Click through the gallery below to see our process.