The 2014 U.S. Open for golf took place at the famous Pinehurst Resort and Country Club in North Carolina, where the traveling STEM ZONE made it's appearance for the 3rd year in a row. This year's exhibit was held in a 60' x 60' sponsorship tent placed near the Putterboy Plaza, and featured all of the STEM ZONE exhibits, including a few new ones like the USGA Handicap System, the GPS Tracking exhibit and the Thermal Imaging station. For the Chevron sponsored hospitality area, we outfitted the pro shop at the main clubhouse with mini-exhibits, including our automated golf ball cutter, and Name the Scientist exhibit. By creatively reusing the existing built-in merchandise displays, the retail space was transformed using colorful graphics, vintage golf spectator gear and 8' tall plexiglass towers filled with signed golf balls from STEM ZONES past. And thanks to the Women's U.S. Open being held at the same country club shortly thereafter, the STEM ZONE stayed up for another week, welcoming a whole new set of golf fans to learn about the science behind the sport.
As part of a continually traveling sponsorship opportunity, Chevron is partnering with the USGA at the 2012 U.S. Open, and we helped them get there by building the scenic environments for their STEM Zone, Hospitality Tent, and Pro Shop. With this being our 6th installation of the STEM zone, they sure are keeping us busy! The STEM zone has reached over 1,500 children by use of interactive educational stations that highlight how the principles of science, technology, engineering and math shape the game of golf. While the locations have varied from New Orleans to Pebble Beach, the station designs have essentially stayed the same with slight changes in the floor plan in each new space. Take a look at some of our work featured this monumental golf event.