When Be. wines contacted PS Communications with needs for a last minute sponsorship opportunity at NYC Fashion week, we were enlisted to partner with the east coast's Legacy Scenic & Productions to design, fabricate and install a booth that would highlight their new wines. Designed to look like a young, fabulous New Yorker millennial's closet, the booth utilized the brand's bright color palette as the key element in the design. Large format graphics were used to create the illusion of a closet wall, while actual shelves were built out on the back wall to feature the wines alongside fashionable accessories. The brand's four wines, entitled Flirty, Fresh, Radiant and Bright were accented on the wall by their own colors, with the brand's logo featured in the upper left wall. A dazzling faux ceiling was created by draping chiffon above an elaborate crystal chandelier. The look was made complete with a perfect pink carpet. The challenge came in designing and building the booth within a very narrow time period, but in the end, the Be. brand was beautifully represented and the client extremely satisfied with the result.