With Spring comes new growth, life, and of course fashion! Chanel's Spring 2011 line was celebrated at Neiman Marcus with a private in-store event that highlighted the new line, and John Murray Productions, Inc. was brought on to provide the environment. Utilizing three 10'x25' custom trellis prints as walls, we created a garden-like space within the store for guests to enjoy a meal and preview the new line. We began at the Neiman Marcus in Palo Alto, then made our way to San Diego, Irvine, and eventually Bellevue, WA where each of the stores hosted a Chanel preview event. The challenge came in creating an identical look in non-idential spaces, repurposing the graphic prints in 4 different stores along the west coast. The look was classic Chanel- clean, polished and contemporary.