Chad Wallace of Experiential Marketing Partners had been referred to us by our good friends at MKTG. He needed some help with rebranding a Peet's Coffee trailer that had been ridden hard and put away wet, literally. The trailer had been on the road for a couple years, moving from event to event, and its last home was an extended stay next to AT&T Park in San Francisco where it got a daily bath of salty fog. Chad needed to spruce the trailer up for it's next home on the UC Berkeley campus. See the story of University Partnership Program Welcoming Peet's.
Rolling stock is not our stock-in-trade so we were hesitant at first to take the job. However our motto is "Creating Entertaining Environments" and we agreed that a hip little coffee trailer on our local college campus fit the bill.
As it turned out, the trailer needed more that just updated branding, it needed a full renovation inside and out. Basically the entire exterior and all the interior work surface and coffee making equipment needed replacing.
From pallets to Peet's
The original wood siding was warped and rotting away, so we stripped the entire exterior and replaced it with a beautiful product from Viridian Reclaimed Wood called Jakarta Rustic. This wood came to the U.S. as crates for steel railroad tracks and was salvaged and re milled by the good folks at Viridian.