Professional networking giant LinkedIn held their B2B Connect 2015 conference at the Metreon in San Francisco, and John Murray Productions partnered with the designers at Invisible North to bring the event's environment to life. The event focused on the future of B2B marketing, and had a few interactive zones where our custom fabrication skills were called upon to create a user experience. The welcome treatment featured a custom built, aluminum finished archway with backlit logos. Continuing into the space, users were greeted by a double sided graphic wrapped wall that acted as a divider between the entry way and presentation space. The front featured the event's branded imagery, while the backside acted as a screen surround for 2 monitors highlighting interactive features for the attendees. The presentation space consisted of a 26' wide x 16' flat wall nestled between the venues pillars, and wrapped in a fabric print which also acted as a screen for the presentation content. In addition,we branded our glo-bars on the cocktail reception deck with a backlit aluminum logo in a similar fashion to the entryway. The look was bright, vibrant and professional. Photos courtesy of the Invisible North & Jeremy Cortez Photography.