John Murray Productions collaborated with the scenic designers of MKTG and Dropbox, to develop, fabricate and install unique, interactive environments both inside and outside San Francisco’s Bill Graham Civic Auditorium, for the November 2015 Dropbox OPEN. A high end, whitewashed ‘pallet themed’ design was chosen for the overall presentation, both inside expo hall, throughout the first floor, and outside the auditorium.
Six, custom, four-sided, expo kiosks, gave each of the 24 Dropbox Partners a workable presentation and storage space, complete with a 30” monitor. Four custom Dropbox Activation areas each of which focused on one of the four new business services Dropbox was launching, gave Dropbox associates an inviting presentation space to present their new services. The resulting color-coded expo environment allowed conference attendees to quickly scan the entire area to determine which of the various expo Partners and Activations would be most suitable for their needs.
Throughout the entire first floor of the Auditorium we installed 10-foot high pallet walls to provide thematic continuity which were used for a variety of branding purposes, including a living plant and floral display that weighed over 500-pounds. Outside the facility we continued the ‘pallet theme’ by erecting three custom branding opportunities, including a double-sided, 10-foot high by 16-foot wide by 4-foot deep structure, complete with 3D, 8-foot diameter Dropbox logos.