Presentation Services at the St. Regis hotel in San Francisco contacted John Murray Productions, Inc. when they needed a high end, clean and simple set for the Starwood Hotels Sales Kickoff event taking place this Spring. While the majority of the event was being held nearby at the Moscone center, high level executives were invited to a private event at the St. Regis in the Gallery ballroom. The set consisted of a 50' wide by 14' tall bright white flat wall, with two screen surrounds flanking a center window featuring the hotel's logo on a back-lit stretched fabric. While the stage was dressed minimally with seating for two and floral decor, the up lit flat wall and color changing center graphic allowed for a change of scene throughout the event. The result was clean and polished, and right on par with the level of sophistication expected from the St. Regis San Francisco.