The U.S. Travel Association’s International Pow Wow is the travel industry's premier international marketplace and the largest generator of Visit USA travel. It was held this May in San Francisco, and consisted of several networking opportunities including the SFO sponsored party held at the Cal Academy of Sciences in Golden Gate Park. For a dramatic entryway focal point John Murray Productions, Inc. was called in to create a 7 foot tall replica of the airport's logo covered in textures related to the museum's exhibits, including a python covered S, a cosmic coated F and a grass covered O. We utilized our large format printer to print the textures on adhesive vinyl which we then applied to the face of the letters. We also created a second set to dress the stage for the party. The client was extremely pleased, and the letters can now be seen at the San Francisco International Airport.