For our third year running, John Murray Productions, Inc. was proud to be a part of the JCK Las Vegas watch and jewelry conference. The conference recently moved from the Venetian hotel to the Mandalay Bay Hotel, which created new opportunities and challenges! This year we serviced 4 brands with their build-out of individual top-floor penthouse suites from regular hotel suites into custom showroom/office environments. The main use of each space was for invited conference attendees to get a closer look at new products in more detail than on the trade show floor at the hotel. The challenge came in turning the suites into workable spaces considering we had to completely start from scratch, removing all existing hotel beds and furniture and redesigning each suite from the ground up, including: custom flooring, drapery and office partitioning, custom watch displays, visual branding, furniture, AV and lighting.