JCK Las Vegas, the jewelry industry's premier trade event, took place this June at the Sands Expo and Convention Center. JMP came back for the second year in a row to transform several suites at the Venetian hotel into mini showrooms for Movado, Ebel and Concord. The transformation began with drapery covering the interior walls. Flat walls provided the structure for the posh sets which included the clients' branding, and up-lit shadow boxes to highlight their latest products. High quality printing of the company's ad campaign on canvas flats really reinforced the brand imaging in the customized suites.